LinkedIn Company Page Writing & Installation
Increase Your Company Visibility & Generate Leads
Often times sales prospects and company representatives do not want to leave the LinkedIn platform – they want to learn about the company while staying within the browser they have open (LinkedIn). This is just one reason why having a company page on LinkedIn is so important.
EXAMPLE COMPANY PAGE
EXAMPLE SHOWCASE PAGE
APMP-NCA 2014 Mid-Atlantic Conference & Expo – Proposal, Bid, Capture, BD, Tender, DC Metro Area
Website: www.apmpnca.org Industry: Nonprofit
This is a Showcase Page by
RECENT UPDATE EXAMPLE
COMPANY PAGE WITH SHOWCASE PAGES
LinkedIn Company Page Examples
|Hays Global Recruiting||Healthcare Association||Marriott International|
|Hewlett Packard||Hubspot Marketing||Simon Property Group|
|Remax Real Estate||McKesson Hospital/Health||Harlan Recruiting Group|
|Gaiatrend USA||Law Firm||Dell Company Page|
LinkedIn Company Page Deliverables
|Company Name (SEO Optimized) (1)||Install Company Keywords (20)||Write & Install Company Description (1)|
|Install Your Company Logo (1)||Install Your Company Banner Image (1)||Showcase Sub-Pages Names (3)|
|Showcase Sub-Pages Descriptions (3)||Install Showcase Product/Service Images (3)||10 Pre-Written Page Updates/Posts (Optional – Additional Fee)|
We write and install your new, LinkedIn Company page. We will install your company logo and company banner image. We will install 20 company keywords and write and install 3 showcase product/service extension pages and images. Receive your new company page in 4-6 business days from when we receive your completed questionnaire.
Note: No PayPal Account Needed
Ten Tips To Strategically Use Your Company Page To Create Sales Leads
Your LinkedIn Company Page is the natural hub for your business on LinkedIn. First, let’s define a LinkedIn Company Page and Showcase Page:
A LinkedIn Company Page is the main hub for your business and it performs many different roles that reflect the different aspects of your brand. The Company Page is where you can tell your company story, posting news and updates and sending out marketing-related content. However, it’s also where you can share information about job opportunities.
A LinkedIn Showcase Page is an addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. Within a Showcase Page, you can create a very focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand.
Engage your employees as advocates, asking them to share links to your Showcase Page updates, and include links to the page in emails to the relevant external audiences.
Include links to the Company Page in all of your external communications to relevant customers: emails, newsletters and blog posts, for example.
Share engaging Content: Posting daily company updates is the most effective way to start a conversation, drive word of mouth, and directly engage with your target audience.
Keep an Eye on Your Analytics: The only way to know whether or not your LinkedIn company page is working for you is to analyze your metrics.
Be Tactful with Self-Promotion: It’s ok to self-promote at times but best to keep to articles, questions, thought-provoking scenarios, mention of others etc.
Use Rich Media: Make your Company Page visually compelling by adding non-stock, non-dull images to all your updates.
Follow the Company Pages of Industry Peers, Vendors, current customers and prospective customers (many of them will reciprocate the action). Also, consider following companies outside of your industry that is in your same geographic location!
Set Goals: Set reasonable goals for the growth of your following on LinkedIn so you can create a plan to achieve those goals. The analytics data LinkedIn provides will make it easier for you to set goals and put your plans into action.
Create a Content Calendar: Creating a calendar for your LinkedIn updates is a great way to organize your efforts.
Join LinkedIn Groups: Contribute your insight in these groups. Aim to be helpful and supportive of the community. If you’re only using groups on LinkedIn to promote your company page, it will appear transparent, and the members of the group are not likely to engage with you. There will be plenty of opportunities for you to use these groups to promote your page if the members of the group see you as a helpful member of the community.
Feel free to visit our Blog and learn more tips & strategies to use LinkedIn for job search, sales lead generation and more.