[Eleven – Updated] Ten Tips To Strategically Use Your LinkedIn Company Page To Create Sales Leads

Your LinkedIn Company Page is the natural hub for your business on LinkedIn. First, let’s define a LinkedIn Company Page and Showcase Page:

A LinkedIn Company Page is the main hub for your business and it performs many different roles that reflect the different aspects of your brand. The Company Page is where you can tell your company story, posting news and updates and sending out marketing-related content. However, it’s also where you can share information about job opportunities.

A LinkedIn Showcase Page is an addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. Within a Showcase Page, you can create a very focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand.

  1. Engage Your Employees as Advocates, asking them to share links to your Showcase Page updates, and include links to the page in emails to the relevant external audiences.
  2. Include Links to the Company Page in all of your external communications to relevant customers: emails, newsletters and blog posts, for example.
  3. Share Engaging Content: Posting daily company updates is the most effective way to start a conversation, drive word of mouth, and directly engage with your target audience.
  4. Keep an Eye on Your Analytics: The only way to know whether or not your LinkedIn company page is working for you is to analyze your metrics.
  5. Be Tactful with Self-Promotion: It’s ok to self-promote at times but best to keep to articles, questions, thought-provoking scenarios, mention of others etc.
  6. Use Rich Media: Make your Company Page visually compelling by adding non-stock, non-dull images to all your updates.
  7. Follow the Company Pages of Industry Peers, Vendors, current customers and prospective customers (many of them will reciprocate the action). Also, consider following companies outside of your industry that is in your same geographic location!
  8. Set Goals: Set reasonable goals for the growth of your following on LinkedIn so you can create a plan to achieve those goals. The analytics data LinkedIn provides will make it easier for you to set goals and put your plans into action.
  9. Create a Content Calendar: Creating a calendar for your LinkedIn updates is a great way to organize your efforts.
  10. Join LinkedIn Groups: Contribute your insight in these groups. Aim to be helpful and supportive of the community. If you’re only using groups on LinkedIn to promote your company page, it will appear transparent, and the members of the group are not likely to engage with you. There will be plenty of opportunities for you to use these groups to promote your page if the members of the group see you as a helpful member of the community.
  11. Update to this article: TIP #11 Video coming to @LinkedIn Company PagesRead more here: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/linkedin-goes-all-in-on-b2b-video

What other strategies have you used to gain traction on your LinkedIn Company Page? I look forward to hearing your comments below. Don’t be ‘LinkedIn Shy’ 🙂 go ahead and share.

About Us:

Located in Washington, D.C., our goal is to make you and your profile/resume visible to job recruiters and sales prospects on a 24/7 basis. We understand you cannot be online all the time. We will strive for your online presence to work for you while you’re away.

LinkedIn Profile Writing Service & Executive Resumes provides consultancy and writing specializing in professional LinkedIn profile and company page writing, resume writing, and LinkedIn strategy consultation. Our profiles and resumes are carefully ‘hand-crafted’ to have the strongest possible appeal to potential employers, to spotlight your personal & professional brand and more. Although we have a team who performs administrative tasks our owner/SH-EO ‘handcrafts’ all writing projects. Our philosophy is ‘consult with the owner – work with the owner.’



LinkedIn’s 2018 top 20 technology profile skills to increase sales leads and visibility with job recruiters – Must have


LinkedIn Profiles & Resume' Service Logo 12_2016


Top Technology Skills of 2018 on LinkedIn


LinkedIn’s release of skill ranking data is critical to ensuring correct skills are shown on your resume and LinkedIn profile.  LinkedIn shares this aggregated data in several different ways (Jobs and In-Demand Skills & Skills Companies Need The Most).  However, the top technology-related (with marketing management as #1) skills are shown below according to 1 – 20 ranking.

  1. LinkedIn Data Reveals the Most Promising Jobs and In-Demand Skills of 2018
  2. The Skills Companies Need Most in 2018

Top Technology Skills of 2018 on LinkedIn


The soft skills companies need most

Soft skills certainly take no back burner placement to the hard skills shown above. Having communication and trust skills are just as relevant as the actual hard skill performed.


LinkedIn Workforce Report | Washington, D.C. | January 2018

And to wrap this up LinkedIn recently released their LinkedIn Workforce Report for Washington, DC. Learn and read more about LinkedIn’s Workforce Report for the Washington, DC area January 2018.

About us: Located in Washington, D.C., our goal is to make you and your profile/resume visible to job recruiters and sales prospects on a 24/7 basis. We understand you cannot be online all the time. We will strive for your online presence to work for you while you’re away. www.LinkedInPro.CO



Getting Organized as an Entrepreneur in 2018 is Paramount

My personal journey started just over 6 years ago when working corporate became exhausting and quite the juggle.

I’m sure you know what falls under the umbrella of ‘juggle’ but just to name a few ~ raising a family, maintaining a home, activities, extended family responsibilities, keeping abreast of the office changes and policies and the dreaded Tyson’s Corner, VA gridlock morning and evening commute (I’ll refrain from digressing on that point too much). We all experience the same life drill. Now, I’m not saying it wasn’t a juggle I couldn’t handle but a realization of why not use all the skills, work/life experiences, and education and do this myself – be my own boss! Boom, there I was a self-proclaimed Writer overnight. Then the harder work began. A business owner overnight. It’s been one of the best decisions in my life.

This is where the fun begins as using clipboards has been my way of getting and staying organized!

Here’s how I use clipboards to keep me on-track and on-target



By the way, I have a legal pad clipped to the front of each clipboard corresponding with the clipboard itself. At the top of the legal pad is the title or subject of what is to placed on the clipboard. Also, attached to each is tangible materials that have been collected. Understanding some will be saved on files on your computer. Be sure to title those files the same as your clipboard files.

As an online marketer, writer and consultant, our own social platforms play an important role in our day. So, social media clipboards can be utilized as well. I’ve attached great reference sheets I’ve found, checklists, template sizes etc. and anything else I need to locate quickly.


Social Media Business Start_Up_Clipboard_Organizing_Carla Deter

Of course, getting organized is just the beginning of starting your own business. There are certainly many details and tasks along the way that don’t get noted. Therefore, if you’re just starting out with an entrepreneurial spirit – don’t give up! Getting organized is paramount and you can do it with a schedule and by sticking to that schedule. Remember, connecting on social media is a must. Yes, networking events are important as well but without an online presence, you’ll be just another face in the crowd.

Best wishes to you and your entrepreneurial vision. Cheers!

Final Thought:

2018 is your year to make your entrepreneurial dreams come true. A few years from now you’ll be saying this to yourself:

Look How Far I’ve Come ~ Watch How Far I’ll Go”

About the Author:

Carla Deter is the founder of LinkedIn Profile Service Professional and Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her ‘solutions, not services’ include supporting a full range of professional levels from C-Suite, small business, entrepreneurs, associations, attorneys, realtors, and busy executives with LinkedIn Profile Optimization and Audit Review, Executive Resume Reformation and all areas of Business Content Writing. She is a contributing writer for The Huffington Post as well as various other online media publications. She can be found on LinkedIn and Twitter: @fxvacarlad or at www.linkedinpro.co

[Printable Checklist] 12 Guiding Principles LinkedIn Strategy Checklist: FREE

[Printable Checklist] 12 Guiding Principles to Increasing Company Exposure Through Your LinkedIn Professional Profile

10 LinkedIn Apps & Tools You Can Use Today. All in one place – just for you!

Hi All~

I’ve compiled a list for you. Sure, you can find the Apps here and there but it’s here now in one place and just for you. Print it..share it…start using it today! Most are completely free (some I use, some I don’t and one, I might say – I wouldn’t use at all). I’ll let you figure that one out and decide for yourself. Please let me know if it helped you in the comments below. Thanks, Carla Continue reading