Action Steps to Take Your Blog to the Next Level of Engagement

The following article was written exclusively for CreateSpace by Joel Friedlander Recently, I wrote here about using a "Hub and Outpost" approach to organize the social media marketing you're doing for your title. In that article, I looked at the three reasons I think a blog is by far the best tool to use as … Continue reading Action Steps to Take Your Blog to the Next Level of Engagement

Here is a simple to read list (finally) of the BENEFITS OF FACEBOOK FOR BUSINESS.

Benefit 1: BRANDING: Facebook is great for creating your brand and instilling it into people’s ideas about you. Creating a brand allows you to be more recognizable in the heavily occupied business world so it is important to be able to stand out. Benefit 2: CUSTOMER ENGAGEMENT: Entice, engage and invite customers to your business … Continue reading Here is a simple to read list (finally) of the BENEFITS OF FACEBOOK FOR BUSINESS.

5 Practices to Get Started on LinkedIn and Staying Connected

Having a sparse profile does not interest those who view it. ❑ Create A Complete Profile Build it out with details of work experiences/projects etc. Also, a profile with a number of keywords to your industry will increase the views to your profile. ✔ Update your headline with keywords about you do (consultant, technology, sales) ✔ … Continue reading 5 Practices to Get Started on LinkedIn and Staying Connected

Building a LinkedIn Profile and/or Resume Summary

Your LinkedIn Profile IS Your Online Identity Client Example - LinkedIn Profile The summary should communicate who you are and what you can do for a company.  An effective summary will drive the content of the rest of your resume and LinkedIn profile and should always contain four key elements: 1. Branding — who you are professionally — your functional … Continue reading Building a LinkedIn Profile and/or Resume Summary