NEW LINKEDIN UPDATE: QR Code for LinkedIn profiles


Wanted to get a quick post out about another new feature on LinkedIn (only via the mobile app).

Great job #linkedin!!

Look for the new little block of four squares in the ‘Search’ bar of the APP. Follow these instructions. If you don’t see it on your mobile app. – go to your settings and do an Update.  Hopefully, it will then appear for you.

1) click into your ‘Search’ bar from your ‘Home’ screen in the app

2) you will see‘Scan code to connect’ with a right arrow, so select that.

3) Scan my code to see how this works or…….

4) select ‘My code’ and check yourself out ****You do have the option of w/ and w/o photo

Do you have it yet? Let me know in the comments below. How will you use it?

Here are a few ideas: – Back of conference/event lanyards – Back of business card (or the front) – Website – Brochures, event materials – Within your digital portfolio etc..and more.

Thanks for stopping by!

~ Carla

#qr #codes #opportunity #UX #userexperience #digitization #digitalmarketing #digitaleconomy #contentmarketing #marketing #business #ecommerce #jobsearch

Adding video to your LinkedIn company page is paramount!

LinkedIn has made video sharing available to all of their company pages. A few ways to take advantage of it.

LinkedIn is calling it organic native video and according to Tech Republic LinkedIn company page video receives 5x more opportunity to start conversations than other forms of sharing across social media.

Here are a few ways to take advantage of it:

LinkedIn Company Page Video.JPGShowcase video around company culture, product demos, news, testimonials, interviews,  employee celebrations, client celebrations, holiday wishes and more.

Some examples to utilize video to add to your LinkedIn company page (don’t forget to share with staff and ask them to share as well).

  • Company Culture – Add a short welcome video that shows staff at work and within their environment.  Do you have a team building day outside the office coming up? Shoot some video. Share the culture of the company.
  • Product Demos – By keeping it short and sweet it’s a good way to get the consumer to want to learn more.
  • News – Has the company just gone through a re-branding or has it moved to a different location? People pay attention to video – what a great way to let your current and upcoming clients know where to find you.
  • Client Testimonials – Consider asking happy clients to record a quick video of how the company added value to their needs. Always a great way to showcase the product and services offered.
  • Tip of the Day – How about a daily ‘tip of the day?’  Think what questions your customers may be asking before they buy your product or service.  Answer that question through a tip of the day that they will want to come back to every day.

Video Specs & Guidelines

Length: 3 seconds to 30 minutes

File Size: 75 KB and 200 MB

File Format: MP4

Layout: Horizontal (Vertical format is not supported)

Audio Format/Size:  AAC or MPEG4 / Less than 64KHz

Often times sales prospectives and other company’s do not want to leave the LinkedIn platform – they want to learn about the company while staying within the browser they have open (LinkedIn). This is why a LinkedIn Company Page is so important.

Lead Generation + Increased Visibility + Greater Exposure on Google

LinkedIn Company Page Examples

Hays Global Recruiting   Healthcare Association  Marriott International
Hewlett Packard  Hubspot Marketing  Simon Property Group
Remax Real Estate  McKesson Hospital/Health  Harlan Recruiting Group
Gaiatrend USA  Law Firm  Dell Company Page


What are you doing with all of those videos?

You produce many videos. Short interviews with top industry professionals, welcome messages to new customers when they first visit your company website, a tip of the day or week, a motivational thought, quick snippets of online sales tips, marketing an upcoming workshop, webinar or book.

Now, what do you do with them? Post to your social media platforms. Yes, but there is so much more you can do.

I’ve created a short list of other ways to promote your video. Oh yes, social media is a great way to ‘get the word’ out but did you know there are many other platforms that store your video and can provide a further reach than just social media alone?!?

Here you go: Of course, there is YOUTUBE: Easy to upload and share but don’t forget to complete the description section (SEO..this is important).

But, there is more! MORE PLATFORMS to promote your videos.

Other sites to market and share video:

MailVUEmail your video greetings (or Vmail) to a prospective client or a thank-you to a current client or your subscriber list. People like video via email more so than text.

VimeoA professional site to market your videos and your brand as well as network with the tens of thousands of groups and channels.

ViddlerShare your video and further maximize your marketing. You can even brand your video with your logo and color scheme and link it right back to your website. Yes!

And there is more…… Why not create your own “Internet TV Show” and truly maximize those videos you’ve gathered?

UstreamLive streaming from all genres (people, places, pets, plants and yes, entrepreneurs can stream a live training session, a weekly exercise class, a live coaching session and so much more!)

TubeMogulThis site allows your video to be ‘actionable.’ If you’re in the video and the viewer places the cursor on your face they see an info. box that describes who you are. The site also distributes or syndicates your video to a number of sites. Now, the reach is infinite. TubeMogul distributes it for you and they provide some great reporting/analytics. See where your video actually went across the www.

DailymotionAnd another site that distributes your video for you. As of today, the site says they attract 300M users from around the world. WOW. Now, that is some potential viewership.

MetacafeSpecializing in short-form videos that average 90 seconds long. Not all videos on this site are completely professional but many are so don’t turn away too quick. According to the site: 1) “More exclusive, original and curated premium video content than any other entertainment site. 2) Meaningful scale, as a top-3 video site in the U.S., with 12 million unique monthly viewers (40 million worldwide!)

There are so many websites to host and deliver your video at no charge. Although some have upgrades for a small fee it’s the potential of the reach and return on your investment you don’t want to miss.

So, there you have it. You have 10, 30, 50 and even hundreds of videos already uploaded to YouTube and you’re sharing like crazy across social media. Now, share further and here’s the payoff:

  • You’re seen as the thought leader for your product or service.
  • You’re distributing your awesome content (thoughts, motivational speaks, product/service overview etc.)
  • You’re reaching many more people (potential clients) away from social media and across other platforms where a whole new world of people will see it, hear it and remember you.

Hope this ready-made list was helpful. Welcome your comments. Please tell me what I’ve missed. Sharing is caring!

Remember, Content is Queen – Video is King!






[Eleven – Updated] Ten Tips To Strategically Use Your LinkedIn Company Page To Create Sales Leads

Your LinkedIn Company Page is the natural hub for your business on LinkedIn. First, let’s define a LinkedIn Company Page and Showcase Page:

A LinkedIn Company Page is the main hub for your business and it performs many different roles that reflect the different aspects of your brand. The Company Page is where you can tell your company story, posting news and updates and sending out marketing-related content. However, it’s also where you can share information about job opportunities.

A LinkedIn Showcase Page is an addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. Within a Showcase Page, you can create a very focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand.

  1. Engage Your Employees as Advocates, asking them to share links to your Showcase Page updates, and include links to the page in emails to the relevant external audiences.
  2. Include Links to the Company Page in all of your external communications to relevant customers: emails, newsletters and blog posts, for example.
  3. Share Engaging Content: Posting daily company updates is the most effective way to start a conversation, drive word of mouth, and directly engage with your target audience.
  4. Keep an Eye on Your Analytics: The only way to know whether or not your LinkedIn company page is working for you is to analyze your metrics.
  5. Be Tactful with Self-Promotion: It’s ok to self-promote at times but best to keep to articles, questions, thought-provoking scenarios, mention of others etc.
  6. Use Rich Media: Make your Company Page visually compelling by adding non-stock, non-dull images to all your updates.
  7. Follow the Company Pages of Industry Peers, Vendors, current customers and prospective customers (many of them will reciprocate the action). Also, consider following companies outside of your industry that is in your same geographic location!
  8. Set Goals: Set reasonable goals for the growth of your following on LinkedIn so you can create a plan to achieve those goals. The analytics data LinkedIn provides will make it easier for you to set goals and put your plans into action.
  9. Create a Content Calendar: Creating a calendar for your LinkedIn updates is a great way to organize your efforts.
  10. Join LinkedIn Groups: Contribute your insight in these groups. Aim to be helpful and supportive of the community. If you’re only using groups on LinkedIn to promote your company page, it will appear transparent, and the members of the group are not likely to engage with you. There will be plenty of opportunities for you to use these groups to promote your page if the members of the group see you as a helpful member of the community.
  11. Update to this article: TIP #11 Video coming to @LinkedIn Company PagesRead more here:

What other strategies have you used to gain traction on your LinkedIn Company Page? I look forward to hearing your comments below. Don’t be ‘LinkedIn Shy’ 🙂 go ahead and share.

About Us:

Located in Washington, D.C., our goal is to make you and your profile/resume visible to job recruiters and sales prospects on a 24/7 basis. We understand you cannot be online all the time. We will strive for your online presence to work for you while you’re away.

LinkedIn Profile Writing Service & Executive Resumes provides consultancy and writing specializing in professional LinkedIn profile and company page writing, resume writing, and LinkedIn strategy consultation. Our profiles and resumes are carefully ‘hand-crafted’ to have the strongest possible appeal to potential employers, to spotlight your personal & professional brand and more. Although we have a team who performs administrative tasks our owner/SH-EO ‘handcrafts’ all writing projects. Our philosophy is ‘consult with the owner – work with the owner.’



DC Metro Area LinkedIn Profile & Resume Writing Service Celebrates 6 Years

Fairfax, VA., March 13, 2018 — LinkedIn Profile Writing & Executive Resume Writing Services (www.LinkedInPro.CO) is excited to announce its sixth anniversary. Since its founding in 2012, the service has helped thousands of clients. The company offers a range of services including resume and cover letter writing, LinkedIn profile and LinkedIn company page writing while delivering personalized service with no writing mill mentality.  They pride themselves on ‘consult with the owner – work with the owner.’

“We’ve seen the economy go through up and downs over the last several years, especially here in the DC Metro area,” says Carla Deter, President/CEO, “but our business has continued to grow steadily. Regardless of the economy, people are always looking to move laterally or vertically, so our services will always be in demand. We work with recent graduates looking for a foot in the door, seasoned executives, managers looking for new opportunities and people navigating career transitions as well as those looking to generate sales leads for their business or respective employers.”

The personal touch is one of the core principles that has enabled the writing service to sustain its success, both in the Washington, DC area, across the United States and internationally. Although not a recruiting or employment firm for a fixed cost, clients can have their accomplishments and work experience framed in the best possible light, maximizing the chances of a faster hire. In general, the company’s services pay for themselves during the employee’s first week in a new position.

“It can be challenging, to put career achievements into an appropriate context for a resume or LinkedIn profile,” states Carla Deter, Owner of the service. “It is truly a daunting task for the job seeker to get started and produce a winning document that will catch the eye of decision makers.” “Trusting this work to a professional allows the candidate to focus on other aspects of the job search,” adds Ms. Deter.

LinkedIn Profile Writing & Executive Resume Writing Services’ owner has studied closely under many true ‘LinkedIn Experts.’ Attending networking events, listening in on webinars, reading LinkedIn authors expert daily blog posts, and intensely studying Amazon’s best-selling author’s books related to strategies for navigating LinkedIn and making the best of a LinkedIn profile. Ms. Deter is often entrusted by the authors who send her their books for an expert review.

In the spirit of the upcoming Spring season, the service is offering a special ‘LinkedIn Profile Audit Review’ addition to their service. Ms. Deter, having 10K connections on LinkedIn will be extending only to her LinkedIn connections and only to the 1st 100 professionals who express interest in the special service. A comprehensive review of their LinkedIn profile for correctly placed content, SEO strategy, and display of their background, expertise and accomplishments in a format that will get them increased profile views and seen by recruiters, decision-makers as well as increased sales leads. This special pricing which includes a full Word document of tips to improve their LinkedIn profile, accomplishment questions worksheet to best recall their specific value to their current and past employers.  Also, complimentary with the LinkedIn profile audit review service is branded job search and LinkedIn strategies materials.  The ‘live link’ to book will be available on the first day of spring, March 20, 2018. Details of the offer will be available on the company’s LinkedIn company page as well as the owner’s personal LinkedIn profile newsfeed and website at www.LinkedInPro.CO.

LinkedIn Profile Writing & Executive Resume Writing Services has earned acclaim across major review platforms, including a 5-star Google rating. Feedback from satisfied clients has been overwhelmingly positive, thanks largely to the firm’s emphasis on personalized, focused services that consistently deliver results. “Carla did a marvelous job of revamping my LinkedIn profile, cover letter, and resume.” says one client. “My profile views have significantly increased since Carla worked her magic! They take the time to get to know you and your goals before building a writing project.”

About LinkedIn Profile Writing & Executive Resume Writing Services

 Located in the DC Metro area our goal is to make you and your profile/resume visible to job recruiters and sales prospects on a 24/7 basis. We understand you cannot be online all the time. We will strive for your online presence to work for you while you’re away. LinkedIn Profile Writing & Executive Resume Writing Services provides consultancy and writing specializing in professional LinkedIn profile writing, resume writing, and is a LinkedIn resource. Our profiles and resumes are carefully ‘hand-crafted’ to have the strongest possible appeal to potential employers, to spotlight your personal & professional brand and more. Although we have a team who performs administrative tasks our owner/SH-EO ‘handcrafts’ all writing projects. Our philosophy is ‘consult with the owner – work with the owner.’

They provide services to everyone from newly-qualified individuals looking to start promising careers to those wanting a change of career, and individuals taking a step up in their careers and to those who realize it’s time to brand themselves online.

Media Contact:

Michael Preston


LinkedIn’s 2018 top 20 technology profile skills to increase sales leads and visibility with job recruiters – Must have


LinkedIn Profiles & Resume' Service Logo 12_2016


Top Technology Skills of 2018 on LinkedIn


LinkedIn’s release of skill ranking data is critical to ensuring correct skills are shown on your resume and LinkedIn profile.  LinkedIn shares this aggregated data in several different ways (Jobs and In-Demand Skills & Skills Companies Need The Most).  However, the top technology-related (with marketing management as #1) skills are shown below according to 1 – 20 ranking.

  1. LinkedIn Data Reveals the Most Promising Jobs and In-Demand Skills of 2018
  2. The Skills Companies Need Most in 2018

Top Technology Skills of 2018 on LinkedIn


The soft skills companies need most

Soft skills certainly take no back burner placement to the hard skills shown above. Having communication and trust skills are just as relevant as the actual hard skill performed.


LinkedIn Workforce Report | Washington, D.C. | January 2018

And to wrap this up LinkedIn recently released their LinkedIn Workforce Report for Washington, DC. Learn and read more about LinkedIn’s Workforce Report for the Washington, DC area January 2018.

About us: Located in Washington, D.C., our goal is to make you and your profile/resume visible to job recruiters and sales prospects on a 24/7 basis. We understand you cannot be online all the time. We will strive for your online presence to work for you while you’re away. www.LinkedInPro.CO



Do you approach LinkedIn with the deer in the headlights look? Learn how not too……

How do you start your day when you fire up LinkedIn for social connecting, sales success, job search etc.?

Know what you plan to accomplish in the time you have on LinkedIn. Let’s say you have only a half hour to make a presence on LinkedIn today. Without a plan, you may end up here, there and everywhere. The next thing you know time has gone by with nothing more than reading a lot of post headlines and articles with no real social connecting. Hey, reading is key BUT so is responding to the content.

Have a plan and work your plan

A short checklist to plan your precious time while on LinkedIn. Not rocket science but a useful list to refer to. Don’t miss at the bottom of this list is a link to download and print.

LinkedIn tried and true tips

Note: Mix it up daily!

  1. Today, I will like/comment to five (5) of my connections posts
  2. Today, I will share a few posts that I particularly like and find of great value
  3. Today, I will look at ‘who you may know’ (LinkedIn suggestions) and request connections
  4. Today, I will enter a couple of my groups and add my insight to a question or article
  5. Today, I will go to my connections tab and wish someone a happy birthday or congrats on a new position
  6. Today, I will update my status with another’s great content found on LinkedIn or another platform
  7. Today, I will respond to a couple messages (that are not deemed spam) with a thank you or no thank you
  8. Today, I will share a helpful article with your favorite group on LinkedIn
  9. Today, I will purposely seek to give honest, constructive feedback to an opinion I may not necessarily agree with
  10. Today, I will use the endorsements feature to increase my visibility by endorsing others
  11. Today, I will give a recommendation to another I have worked with or who have positively influenced me professionally
  12. Today, I will write an article that does not promote myself – but offers insight as to who I am as a person personally and professionally. Be human!

Anyway, I just wanted to share with you some daily to-do’s to being on LinkedIn and thought perhaps you, your business, coworkers and office staff could benefit. Have any specific questions about the tips above? Leave a comment below and I’ll respond soonest.

★Also, please add to the list in the comments. Your strategy matters! ★

One final note on this topic…when I first started on LinkedIn I didn’t know which way to go. (Again) I was here, there, and everywhere. One breakthrough idea was to start noting my actions on the platform as well as closely watching what others were doing. For several years I keenly observed and that is where this list was born. For more concrete lists/tips visit our SlideShare uploads – there you’ll find this list in a printable format as well as another titled: 5 Best Practices to Get Started on LinkedIn and Staying Connected

Carla Deter is the founder of LinkedIn Profile & Executive Resume Writing Service located in the Washington, DC area. Her ‘solutions, not services’ include supporting a full range of professional levels from C-Suite, small business, entrepreneurs, associations, attorneys, realtors, and busy executives with LinkedIn Profile Optimization and Audit Review, Executive Resume Reformation and all areas of Business Content Writing. She is a contributing writer for The Huffington Post as well as various other online media publications. She can be found on LinkedIn and Twitter: @FXVAcarlad Read more…

Getting Organized as an Entrepreneur in 2018 is Paramount

My personal journey started just over 6 years ago when working corporate became exhausting and quite the juggle.

I’m sure you know what falls under the umbrella of ‘juggle’ but just to name a few ~ raising a family, maintaining a home, activities, extended family responsibilities, keeping abreast of the office changes and policies and the dreaded Tyson’s Corner, VA gridlock morning and evening commute (I’ll refrain from digressing on that point too much). We all experience the same life drill. Now, I’m not saying it wasn’t a juggle I couldn’t handle but a realization of why not use all the skills, work/life experiences, and education and do this myself – be my own boss! Boom, there I was a self-proclaimed Writer overnight. Then the harder work began. A business owner overnight. It’s been one of the best decisions in my life.

This is where the fun begins as using clipboards has been my way of getting and staying organized!

Here’s how I use clipboards to keep me on-track and on-target



By the way, I have a legal pad clipped to the front of each clipboard corresponding with the clipboard itself. At the top of the legal pad is the title or subject of what is to placed on the clipboard. Also, attached to each is tangible materials that have been collected. Understanding some will be saved on files on your computer. Be sure to title those files the same as your clipboard files.

As an online marketer, writer and consultant, our own social platforms play an important role in our day. So, social media clipboards can be utilized as well. I’ve attached great reference sheets I’ve found, checklists, template sizes etc. and anything else I need to locate quickly.


Social Media Business Start_Up_Clipboard_Organizing_Carla Deter

Of course, getting organized is just the beginning of starting your own business. There are certainly many details and tasks along the way that don’t get noted. Therefore, if you’re just starting out with an entrepreneurial spirit – don’t give up! Getting organized is paramount and you can do it with a schedule and by sticking to that schedule. Remember, connecting on social media is a must. Yes, networking events are important as well but without an online presence, you’ll be just another face in the crowd.

Best wishes to you and your entrepreneurial vision. Cheers!

Final Thought:

2018 is your year to make your entrepreneurial dreams come true. A few years from now you’ll be saying this to yourself:

Look How Far I’ve Come ~ Watch How Far I’ll Go”

About the Author:

Carla Deter is the founder of LinkedIn Profile Service Professional and Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her ‘solutions, not services’ include supporting a full range of professional levels from C-Suite, small business, entrepreneurs, associations, attorneys, realtors, and busy executives with LinkedIn Profile Optimization and Audit Review, Executive Resume Reformation and all areas of Business Content Writing. She is a contributing writer for The Huffington Post as well as various other online media publications. She can be found on LinkedIn and Twitter: @fxvacarlad or at