Your LinkedIn Profile IS Your Online Identity

The summary should communicate who you are and what you can do for a company.
An effective summary will drive the content of the rest of your resume and LinkedIn profile and should always contain four key elements:
1. Branding — who you are professionally — your functional title and level
2. Hard skills — your specific areas of functional expertise
3. Soft skills — your strengths, experience and attributes
4. Impact — your overall impact/contribution
The following sample summaries capture these elements and are organized in various ways:
Senior mechanical engineer highly adept at driving production development efforts for existing products and new products. Extensive experience in precision manufacturing, aerospace and automotive industries. Skilled in variety of engineering environments and capacities from design of complete industrial vehicles, electro-mechanical components and testing of hydraulic systems.
- Design Engineering
- Quality Assurance
- Vendor Management
- Project Management
- Regulatory Compliance
- Customer Service
- Product Development
- ISO 9000
- Construction
Chief Executive Officer with a proven track record leading Fortune 100 firms to sustained profitability. Specializes in startup and turn-around operations. Broad experience including general management, marketing, strategic planning, cross-border business applications, product development and e-commerce. Adept at optimizing global resources, generating significant cost savings and promoting innovative solutions in complex environments. Frequent industry keynote speaker at large conferences. Expertise includes:
- Financial Modeling
- New Business Initiatives
- Operational Efficiencies
- Customer/Service Enhancements
- Margin Enhancement
- Talent Development & Utilization
- Vendor/Outsourcing Strategy
- Global Operations
Reliable electronics assembler experienced in assembling and modifying electrical and electronic equipment including computers, motors and batteries. Always willing to work overtime. Consistently completes work accurately and on time. Certified in ISO 9001 standards. Technical skills include:
- Reading and understanding drawings, blueprints and schematics
- Knowledge of Windows 95, 98 and document view system (DVS)
- Soldering and crimping including surface mount technology (SMT)
- Hand tools including screwdrivers, pliers, cutters, wrenches
Strategic human resources professional with broad experience implementing a variety of programs contributing to employee development and productivity. Highly effective in partnering with managers to influence employees toward the achievement of organizational goals. Exceptional interpersonal and written communications skills. Known for the ability to assess and resolve a wide range of issues. Expertise includes:
- Employee Relations
- Recruitment & Selection
- Learning & Development
- Performance Management
- Talent Management
- Teambuilding
Business development executive with a proven track record of identifying market opportunities to increase revenues and market share. Skilled in clarifying issues, advocating solutions, mobilizing cross-functional support and facilitating decision-making in complex situations. Excellent leadership, problem-solving and relationship building skills. Expertise includes:
- Partner & Alliance Management
- Corporate & Product Strategy
- Major Account Management
- Licensing & Acquisitions
- New Business Creation
- International Business Arrangements
Analytical software engineering professional with extensive experience in all phases of the software development life cycle. Effectively analyzes, designs and implements global enterprise e-commerce products with a multi-tier client-server architecture that encompass micro, server, midrange, and mainframe computers. Enhances existing systems with new features and performance improvements. Core strengths in:
- Object-Oriented Design & Programming
- Data Model & Database Programming
- Product Conception, Design & Specification
- Leading Project Teams
- Cross-Function Communication
- Troubleshooting & Problem-Solving
Thanks for reading! 🙂

Carla Deter, based in the Washington, DC area began her career in corporate communications and marketing. She later moved to HR/job placement services within a firm in Fairfax, VA. where she worked closely with candidates who were seeking to move up the career ladder, transition their careers to other industries or wanted to enhance their overall professional branding. She has written thousands of resumes and LinkedIn profiles for top-level executives and has spent countless hours studying LinkedIn and LSEO (LinkedIn Search Engine Optimization). She is often requested for a professional study and review by authors/industry experts of Amazon’s #1 Best Seller books on the topic of LinkedIn Profile Optimization. She holds a Mass Communication, Marketing/Public Relations/Promotions bachelor’s degree from Frostburg State University and is currently working on the completion of a Digital Marketing and New Technologies degree from the University of Phoenix.