DIY LinkedIn Profile Optimization (Part 2 of 3)

When was the last time you reviewed your LinkedIn information?

Reviewing your LinkedIn presence ensures you’re adding new accomplishments as they happen and you’re ridding outdated information.

Below you will discover some nitty-gritty tips and points for updating your new LinkedIn profile.

It’s exactly the list I use with my clients but please know the article below is NOT all inclusive of what it takes to create a winning LinkedIn profile. Do you really have time to complete all that is involved?

It’s a checklist. A ‘do and done’ kind of list. Let’s get started! (WAIT: By reading part 1 of the 3 part series you’re well on your way to a completely optimized profile). Be on the lookout for part 3 of 3 as well.

  1. Decisions, Decisions, Decisions….

Add the phrase “OPEN TO NEW OPPORTUNITIES” at the top of the profile summary.

Display email address in the summary section of your profile. PRO: This makes it easier for job recruiters etc. to contact you without “Connecting.” CON: Increases the possibilities of SPAM.


 SAVE your old profile in a PDF to your computer. Your previous content may come in handy at a later time. Be wary as not ALL of your LinkedIn profile content is contained in this PDF.  Request a full archive of your LinkedIn account information. Settings (BEFORE installing new content)

Don’t broadcast profile edits to the public newsfeed. Be sure to turn off notification settings to ‘Off’ during install of new content & turn back on at completion. Privacy Settings / Profile / Activity broadcasts

Contact Information

Add Email: ✉ Phone: ☎ Company Website (use “other” designation and use relevant keywords to identify ‘other’ designation (i.e. WEBSITE, PORTFOLIO, etc.) The maximum length of the “other” website field is 30 characters.

Changing industry/location

Current industry selection may not match the current goal. Change to industry closest to your goal.

Location is important for SEO and being found on LinkedIn and Google, Recruiters etc. Use the closest largest CITY to your current location. For example, you live in a small town outside of Philadelphia, PA – use Philadelphia as the location on LinkedIn. Enter the name or zip code into LinkedIn location field and choose. 


The headline is the #1 most important field in LinkedIn and Google search results so it’s critical that all 120-characters be populated with as many relevant keywords as possible.

Write headline (using the piping | takes more character space). If you believe certain words are the best to use – switch to a comma, to separate keywords (space-saving).

Start with a power adjective. “Proven” is a good default choice as its short and reflects quality and quantity of experience. Other adjectives that could work to start a headline: Top, Accomplished, Animated, Certified, Dynamic, Engaging, Effective, Experienced, Executive, Energetic, Leader, Influential, Leading, Gifted, Professional, Skilled, Innovative, Freelancer et al.

Add level (Analyst, Manager, Director, VP, Partner, C-Suite, Attorney, Consultant, Professional) then a Colon followed by skill words (your expertise areas).

*** In MS Word use Review / Word Count to track the number of characters. This will take time to perfect.

Stay tuned for DIY LinkedIn Profile Optimization (Part 3 of 3) titled……Summary



Who are we? Located in Washington, D.C., our goal is to make you and your profile/resume visible to job recruiters and sales prospects on a 24/7 basis. 

LinkedIn Profiles & Executive Resume Writing Service provides professional branding writing and consultancy with a specialty in LinkedIn profile and company page writing, resume writing, cover and thank you letters as well as resume and profile audit and review via hour-long consultation calls. Our profiles and resumes are carefully ‘hand-crafted’ to have the strongest possible appeal to potential employers, to spotlight your personal & professional brand and more. Although we have a team who performs administrative tasks our owner/SH-EO ‘handcrafts’ all writing projects. Our philosophy is ‘consult with the owner – work with the owner.’ 

Who are our clients? We provide services to everyone from newly-qualified individuals looking to start promising careers to those wanting a change of career, and individuals taking a step up in their careers and to those who realize it’s time to brand themselves online. A blank online page of you isn’t the best professional you.

We write for all levels of professions & industries: ► Small Business ► Entrepreneurs ► Consultants ► Speakers ► Job Seekers ► Experts ► PhDs ► C-Suite ► Executives   ► Recruiters ► Human Resources ► Sales Professionals & MORE!

Business Consulting | Executives | Finance | Government | Healthcare | Human Resources | IT | Legal Services | Military | Media | Nonprofit | Oil & Energy | Pharma | Authors & Writers | Professional Services | Real Estate | Recruiting | Religion | Retail | Sales & Marketing | Sports | Supply Chain & MORE!

What is our objective? To help our clients prepare winning professional LinkedIn profiles, resumes, company pages, cover letters and more.  We want to know as much about your career history as possible – your input is paramount. We know that you know your top achievements, skill-sets and absolute experiences and accomplishments that will stand out from the rest. This is why we don’t just take your resume and get to work.  We provide you a questionnaire with thought-provoking questions to aid in the recall of your accomplishments and value-added responsibilities.