Video: Lights, Camera, Action, Promote

What are you doing with all of those videos?

You produce many videos. Short interviews with top industry professionals, welcome messages to potential new clients, a tip of the day or week, a motivational thought, quick snippets of online sales tips, marketing an upcoming workshop, webinar or book.

Now what do you do with them?

Post to your social media platforms. Yes, but there is so much more you can do.

I’ve created a short list of other ways to promote your video. Oh yes, social media is a great way to ‘get the word’ out but did you know there are many other platforms that store your video and can provide a further reach that just social media alone?!?

Here you go:

Of course, there is YOUTUBE: Easy to upload and share but don’t forget to complete the description section (SEO..this is important).

But, there are many MORE PLATFORMS to promote your videos.

Other sites to market and share video:

MailVUEmail your video greetings (or Vmail) to a prospective client or a thank-you to a current client or your subscriber list. People like video via email more so than text.

VimeoA professional site to market your videos and your brand as well as network with the tens of thousands of groups and channels.

ViddlerShare your video and further maximize your marketing. You can even brand your video with your logo and color scheme and link it right back to your website. Yes!

And there is more…… Why not create your own “Internet TV Show” and truly maximize those videos you’ve gathered?

UstreamLive streaming from all genres (people, places, pets, plants and yes, entrepreneurs can stream a live training session, a weekly exercise class, a live coaching session and so much more!)

TubeMogulThis site allows your video to be ‘actionable.’ If you’re in the video and the viewer places the cursor on your face they see an info. box that describes who you are. The site also distributes or syndicates your video to a number of sites. Now, the reach is infinite. TubeMogul distributes it for you and they provide some great reporting/analytics. See where your video actually went across the www.

DailymotionAnd another site that distributes your video for you. As of today, the site says they attract 300M users from around the world. WOW. Now, that is some potential viewership.

MetacafeSpecializing in short-form videos that average 90 seconds long. Not all videos on this site are completely professional but many are so don’t turn away too quick. According to the site: 1) “More exclusive, original and curated premium video content than any other entertainment site. 2) Meaningful scale, as a top-3 video site in the U.S., with 12 million unique monthly viewers (40 million worldwide!)

There are so many websites to host and deliver your video at no charge.  Although some have upgrades for a small fee it’s the potential of the reach and return of your investment you don’t want to miss.

So, there you have it. You have 10, 30, 50 and even hundreds of videos already uploaded to YouTube and you’re sharing like crazy across social media.

Now, share further and here’s the payoff:

  1. You’re seen as the thought leader for your product or service.
  2. You’re distributing your awesome content (thoughts, motivational speaks, product/service overview etc.)
  3. You’re reaching many more people (potential clients) away from social media and across other platforms where a whole new world of people will see it, hear it and remember you.

Hope this ready-made list was helpful. Welcome your comments. Please tell me what I’ve missed. Sharing is caring!

Remember, Content is Queen – Video is King!

Carla Deter is the founder of LinkedIn Profile and Resume Writing Service, located in the Washington, DC area. Her ‘solutions, not services’ include supporting a full range of professional levels from C-Suite, small business, entrepreneurs, associations, attorneys, realtors, and busy executives with LinkedIn Profile Optimization and Audit Review, Executive Resume Reformation, LinkedIn Company Page Writing and installation and more. She can be found on LinkedIn and Twitter: @fxvacarlad or at www.linkedinpro.CO. She is a contributing writer for The Huffington Post as well as various other online media publications.